Skills required:
- Proven experience in digital marketing, with a track record of successfully developing, implementing, managing, and optimizing comprehensive media plans and paid media campaigns on various platforms.
- In-depth knowledge of SEO and SEM best practices, including on-page and off-page optimization, keyword research, and content strategies.
- Proficiency in using digital marketing tools, analytics platforms, and advertising platforms.
- Strong content direction and strategy skills to guide the creation of engaging content.
- Exceptional problem-solving and analytical skills to interpret data and make data-driven decisions.
- Excellent communication and leadership skills to collaborate effectively with cross-functional teams.
- Nice to have Meta Blueprint Certification, Google Analytics Certification, and Google Ads Certification, but not required.
Additional Platforms:
In this role, familiarity with various digital marketing platforms and tools is beneficial. This may include, but is not limited to, platforms such as LinkedIn Ads, Twitter Ads, TikTok Ads, HubSpot, SEMrush, and other digital marketing and SEO software.
Duties / Tasks to perform:
- Develop, implement, and manage comprehensive media plans and paid media campaigns on platforms such as Facebook, Instagram, YouTube, Programmatic, and more, in addition to SEO and SEM strategies.
- Provide direction and strategy for our copywriting team to create engaging content on various digital platforms.
- Conduct keyword research, on-page and off-page SEO, and content optimization to improve search engine rankings and organic traffic.
- Monitor and report on the performance of digital marketing efforts, using data to refine strategies and achieve our goals.
- Collaborate with the web development and design teams to enhance the user experience and website performance.
- Stay up-to-date with industry trends and emerging digital marketing and SEO technologies.