Skills required:

Minimum of 5 years experience in Brand Segmentation, Digital Marketing, Sales Marketing Integration, Branding and Marketing Campaigns.
Proven experience as Chief Marketing Officer or similar role.
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (Branding, Product Promotion etc.).
Solid understanding of market research and data analysis methods.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press channels).
Understanding of different business disciplines (IT, finance, etc.).
Proficient in MS Office, Google Tools, and marketing automation.
A leader with both creative and analytical capabilities.
Outstanding communication (written and verbal) and interpersonal abilities.

Duties / Tasks to perform:

“Listen” to the trends of the market and direct the market research efforts of the company.
Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands.
Define marketing strategies to support the company’s overall goals and objectives.
Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice”.
Design and coordinate promotional campaigns, and other marketing efforts across channels (digital, press, etc.).
Build and guide a highly efficient team of marketing professionals.
Create a solid network of strategic partnerships.
Manage demand generation programs that align with business and sales priorities.
Drive the company’s digital marketing positioning (website, SEO, SEM, Digital campaigns).
Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts with Board level of accountability and own the marketing budget.